The health and wellness trend is expected to gain influence over the sugar confectionery consumption habits of Guatemalans during the forecast period. In particular, rising concerns about obesity will make many people more inclined to choose reduced sugar and sugar-free options, with this behaviour likely to be most pronounced among parents making purchases for their children.
With maturity constraining growth prospects, the forecast period should see many sugar confectionery manufacturers try to stimulate stronger interest in their brands and gain an edge over rivals by stepping up investment in the creation of more innovative and distinctive flavour variants. New launches in this vein are likely to be most visible in the pastilles, gummies, jellies and chews, boiled sweets, lollipops and other sugar confectionery categories.
Over the forecast period, it is expected more domestic sugar confectionery producers in Guatemala will attempt to strengthen their competitiveness against imports by revamping and rebranding well-established ranges. One player that has already successfully employed this strategy is La Grecia, which recently modified the colours, sizes, shapes and packaging of its original marshmallows and gummies and relaunched them under a new brand name, Meraki.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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