Value sales of tissue and hygiene in Bosnia and Herzegovina continued to benefit from the lingering effects of inflation in 2024, which translated into significant product price increases. Whilst inflation slowed in the year, disposable incomes remained chronically low, limiting consumers’ ability to spend more on preferred tissue and hygiene products, often forcing them to opt for lower-priced economy products or private label.
Toilet paper remained the largest category within tissue and hygiene in 2024 due to its essential nature and frequent use on a daily basis. Strong value growth of the category in the year was supported by significant price increases as a result of inflation and growing premiumisation as leading players increasingly improved the strength and smoothness of the paper tissue, introducing 3- and 4-ply products with new, improved and subtle scents.
Due to the strong and established market presence of its Violeta brand, Violeta doo maintained its position as the leading company in tissue and hygiene in Bosnia and Herzegovina in 2024. Violeta doo competes effectively with global giants like Procter & Gamble in the increasingly competitive tissue and hygiene market, driving innovation and product development.
Supermarkets remained the leading distribution channel in tissue and hygiene products in Bosnia and Herzegovina in 2024 due to the continued expansion and modernisation of modern grocery retailers in the country. However, traditional grocery retailers, especially small local shops, retain a competitive advantage due to their convenient locations in residential areas.
Inflation is expected to continue subsiding, having minimal impact on price movements over the forecast period if current trends persist. Innovation will support a stable performance in tissue and hygiene, although negative demographic trends will limit growth by reducing the consumer base, impacting future potential except for emerging niche product categories.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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