Tissue and Hygiene in Kuwait
Tissue and hygiene in 2024: The big picture
What next for tissue and hygiene?
Table 1 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 2 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 4 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 5 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 6 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 7 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 8 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 9 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
Steady growth supported by affordability, population expansion, and female workforce participation
Standard towels with wings remain the most popular format, followed by thin towels with wings
Procter & Gamble maintains market leadership, while Indevco gains share among price-sensitive consumers
Prospects and Opportunities
Menstrual care expected to sustain growth driven by demographic and social changes
E-commerce to gain traction as retailers enhance digital offerings
Premiumisation and sustainability trends to drive product innovation
Table 10 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 11 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 14 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 15 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
Steady growth despite declining birth rates
Standard nappies/diapers remain the most popular format
Procter & Gamble maintains leadership, while Indevco expands its presence
Prospects and Opportunities
Sustained growth expected in the short term, with potential decline in the long term
E-commerce to gain prominence in the nappies/diapers/pants market
Premiumisation and product innovation to shape future demand
Table 16 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 17 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 19 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 20 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 21 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
Market expansion driven by an ageing population and rising disposable incomes
Moderate/heavy incontinence products remain the dominant category
MTC Multi-Pack Co WLL maintains leadership through affordability and availability
Prospects and Opportunities
Continued growth expected amid rising elderly population
E-commerce to play a growing role in retail adult incontinence sales
Product innovation and premiumisation to shape future demand
Table 22 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 23 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 25 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 26 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 27 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
Steady growth in personal wipes driven by hygiene trends and changing lifestyles
Baby wipes remain the dominant category, expanding beyond infant care
Procter & Gamble leads wipes through its Pampers brand
Prospects and Opportunities
Personal wipes expected to sustain strong growth
E-commerce to gain traction as a distribution channel
Product innovation and sustainability to shape future demand
Table 28 Retail Sales of Wipes by Category: Value 2019-2024
Table 29 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 31 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 32 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 33 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
Retail tissue expands due to population growth, rising incomes, and hygiene awareness
Boxed facial tissues remain the most popular category
Kimberly-Clark maintains leadership through Kleenex brand strength
Prospects and Opportunities
Retail tissue expected to sustain steady growth
E-commerce to gain traction despite prevailing in-store shopping habits
Product innovation and smart packaging to drive future sales
Table 34 Retail Sales of Tissue by Category: Value 2019-2024
Table 35 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 36 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 37 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 38 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 39 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029
Steady growth in away-from-home tissue driven by expanding infrastructure and corporate demand
Away-from-home toilet paper remains the dominant category
Strong growth in away-from-home adult incontinence driven by ageing population and healthcare expansion
Prospects and Opportunities
Away-from-home tissue and hygiene expected to experience sustained growth
Digitalisation in Kuwait to drive e-commerce and B2B procurement platforms
Customisation set to drive innovation in away-from-home tissue
Table 40 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 41 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 42 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 43 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 44 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 45 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029