Tissue and Hygiene in Romania
Tissue and hygiene in 2024: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2019-2024
Table 2 Infant Population 2019-2024
Table 3 Female Population by Age 2019-2024
Table 4 Total Population by Age 2019-2024
Table 5 Households 2019-2024
Table 6 Forecast Infant Population 2024-2029
Table 7 Forecast Female Population by Age 2024-2029
Table 8 Forecast Total Population by Age 2024-2029
Table 9 Forecast Households 2024-2029
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in Romania
A rise in tourism and social activities drives value growth for AFH tissue
The ageing population supports ongoing growth for AFH adult incontinence
Romania's leading tissue manufacturers focus on sustainability and efficiency with new investments
Growing urbanisation and a rise in tourism is set to support growth for AFH tissue and hygiene
Retail e-commerce is set to rise as managing supplies online becomes the norm
Rising environmental awareness is set to drives sustainability in the HORECA Sector
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029
Retail Adult Incontinence in Romania
Growing demand for retail adult incontinence is driven by the ageing population
TZMO Romania Srl leads, offering its established brand Seni to consumers
Hypermarkets remain the leading distribution channel while discounters improve its share
Retail adult incontinence is expected to record significant growth, driven by the ageing population
Modern retailers are expected to lead sales, offering consumers convenience and product variety
Innovation is set to focus on comfort, absorption, and sustainability
Table 26 Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029
Nappies/Diapers/Pants in Romania
Polarising trends as the search for value is partnered with the rise of premium products
Pampers remains the strongest brand, however, it loses share to private label players
Consumers relying on chained modern retailers that offer deals and discounts
The declining birth rate is expected to challenge retail volume sales
The rise of retail e-commerce will support sales of nappies/diapers/pants
Innovation and premiumisation is expected to intensify, boosting value growth
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029
Menstrual Care in Romania
Pantyliners boost growth for menstrual care, driven by ongoing innovation
Procter & Gamble Distribution SRL retains its lead with the Always brand
Retail e-commerce and discounters gain ground, as consumers appreciate cost savings
Lower VAT on menstrual care is set to boost growth across the forecast period
Retail e-commerce is set to expand, supported by rising tech literacy and broader geographical coverage
Product innovation is set to focus on skin health, efficiency and comfort
Table 38 Retail Sales of Menstrual Care by Category: Value 2019-2024
Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
Table 40 Retail Sales of Tampons by Application Format: % Value 2019-2024
Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
Wipes in Romania
Sales of wipes are driven by rising demand for convenience and affordability
Europack Media Srl leads wipes, increasing its production capacity
Hypermarkets lead while health and beauty specialists record strong growth
An emphasis on hygiene, busy lifestyles and premiumisation are set to support growth
Omnichannel strategies and social media marketing is set to support sales of wipes
Innovation is expected to focus on sustainable wipes and recyclable packaging
Table 45 Retail Sales of Wipes by Category: Value 2019-2024
Table 46 Retail Sales of Wipes by Category: % Value Growth 2019-2024
Table 47 NBO Company Shares of Retail Wipes: % Value 2020-2024
Table 48 LBN Brand Shares of Retail Wipes: % Value 2021-2024
Table 49 Forecast Retail Sales of Wipes by Category: Value 2024-2029
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029
Retail Tissue in Romania
Toilet paper drives a strong performance while paper towels benefit from being versatile
Sofidel Group retains its lead while Ficosota Sintez Romania records a strong uplift
Hypermarkets improve its share as consumers appreciate a one-stop-shop facility
Paper towels is expected to drive growth as innovations focus on durability and absorbency
Retail e-commerce is set to grow as consumers appreciate the convenience of home delivery for bulky items
Innovation is set to focus on sustainability, offering recycled and recyclable products
Table 51 Retail Sales of Tissue by Category: Value 2019-2024
Table 52 Retail Sales of Tissue by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Retail Tissue: % Value 2020-2024
Table 54 LBN Brand Shares of Retail Tissue: % Value 2021-2024
Table 55 Forecast Retail Sales of Tissue by Category: Value 2024-2029
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029