Tissue and hygiene products saw a slight increase in popularity in Iraq in 2024. Consumers displayed growing interest in higher quality products that offered added value.
The growing number of players entering the tissue and hygiene market in Iraq is leading to increasing fragmentation, with players that did not individually register a significant share seeing a marked increase in their combined share in 2024. This shift is primarily due to the fluctuating supply from major suppliers and the entrance of smaller players that are capturing market share from established brands.
Nappies/diapers/pants remained the most popular category in tissue and hygiene in 2024. While it performed more sluggishly than other categories, nappies/diapers/pants is a very large and stable category.
Hayat Holding AS remained the leading player in overall tissue and hygiene in Iraq in 2024, though it witnessed a marked decline in share as a result of the presence of a growing number of smaller players competing aggressively in terms of price.
Small local grocers remained the primary distribution channel for retail tissue and hygiene in Iraq in 2024. The strength of this channel is largely due to the vast numbers of outlets available throughout the country and their wide product ranges.
Tissue and hygiene products are expected to see their popularity rise in Iraq over the forecast period. Dependence on tissue and hygiene products has been steadily increasing over the years, and this trend is expected to persist across the market.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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