Tissue and hygiene sales saw strong and steady growth in current value terms in 2024, following a similar pattern seen in the previous few years. Growth was driven by urbanisation, rising hygiene awareness, and expanding retail access.
Demand for nappies/diapers/pants is being driven by a growing population of infants, rising awareness of infant hygiene, and increasing disposable incomes, especially among urban and working-class families. Sales have also been fuelled by the increasing number of women joining the workforce and by the launch of more products and brands which is offering consumers a wider choice of options.
Procter & Gamble remained the leading company in tissue and hygiene in Côte d’Ivoire in 2024. The company has a strong presence in nappies/diapers/pants with the Pampers brand and with the Always brand in menstrual care and Always Discreet in retail adult incontinence.
Small local grocers remained the leading distribution channel for tissue and hygiene in 2024 largely thanks to the close proximity of these stores to consumers. Nonetheless, modern retailing is expanding in the country, with new outlets from chained retailers opening every year in the main cities of Abidjan, Yamoussoukro and San Pedro.
Sales of tissue and hygiene are expected to rise over the forecast period with similar growth to that seen over the review period in value terms (at constant 2024 prices). Emerging categories like retail adult incontinence are expected to experience an increase in demand as the local life expectancy increases with more older consumers demanding these products.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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