Tissue and hygiene in Cameroon registered moderate value growth in 2024, with inflation and higher transportation costs still a factor following the elimination of fuel subsidies in 2023. Players in tissue and hygiene players focused on delivering affordable products through price adjustments to maintain consumer demand.
Retail tissue is the largest and most dynamic category in tissue and hygiene, driven by affordability, convenience and strategic pricing. Pocket handkerchiefs are widely accessible at XAF100 per pack, while toilet paper is benefitting from lower prices providing a boost to volume sales.
Sitracel SA maintained pole position in tissue and hygiene with production capacity of 60 million toilet rolls/year, 250 million tissues/year, 20 million sanitary/napkins per year, and one million diapers/year. Its portfolio also remains the most extensive with its flagship brands Faytex (menstrual care) and Sita (retail tissue) ranking among the most popular household brands in the country.
There were no major changes in retailing development during 2024. Offline channels maintain their dominant position in the tissue and hygiene industry, spearheaded by small local grocers and supermarkets.
Cameroon failed to reach the 3% inflation mark for 2024 set by CEMAC. However, with the gradual reduction in inflation observed since the third quarter of 2023, it is likely that inflation will slow down and come under control across the forecast period.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See all of our definitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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