Argentina toys and games continued to be impacted by the economy facing severe difficulties in 2023, with the country’s inflation rate being one of the highest in the world and continuing to climb and reaching three digit figures. As such, though current value sales increased significantly, constant value sales fell.
With inflation continuing to soar, a significant number of purchases were bought on an instalment basis This is particularly evident in traditional toys and games, where consumers were able to access the financing plan, Ahora 12 (Now 12). Ahora 12 is a government subsidised programme that enables consumers to buy locally manufactured goods at a low interest rate.
Within traditional toys and games, Hasbro was still the leading player in 2023, though it has lost significant value share over the review period. Local companies have gained, as increasing imports have benefitted local players.
Argentina has one of the highest numbers of toy stores in the world and toys stores continued to account for nearly half of value sales of traditional toys and games in 2023. There are about 3,500 toys and game stores in Argentina, with the bulk of them small independent stores.
The outlook is more positive for 2025 and beyond, as the newly elected government has manged to make some positive changes, including a sharp devaluation of the peso and a more stable currency. which will make it easier for companies to budget and plan.
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Toys and Games
This is the aggregation of traditional toys and games and video games.
See All of Our DefinitionsThis report originates from Passport, our Toys and Games research and analysis database.
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