Toys and Games in India
Dynamism for both video games and traditional toys and games
Despite the growth of toys and games, some consumers are concerned about their finances
Maniams Design Studio integrates local culture into toys and games
Reliance leverages brand recognition for growth in toys and games
Chart 2 Reliance Games Has a Wide Mobile Games Offering
Rising disposable incomes expected to drive growth in toys and games
Engagement with mobile games set to continue to rise
Local manufacturing set to increase amidst regulation
Chart 4 Make in India Initiative Will Increase Local Manufacturing
Retail e-commerce will continue to reshape distribution
Localised innovations will resonate with Indian consumers
Chart 5 Indus Battle Royale Uses Local Environments, Characters, and Weaponry
Mattel overtakes Hasbro, while fragmentation increases
SuperGaming and WoodBee Toys succeed through innovation and cultural relevance
NODWIN Gaming expands through AFK Gaming, Trinity Gaming, and Freaks 4U Gaming
SuperGaming and Funskool launch innovative products to meet local preferences
Retail e-commerce remains the leading sales channel for toys and games
Croma and Reliance Digital create experiential gaming zones
Swiggy Instamart and Hamleys partner to offer quick commerce for premium toys and games
Chart 6 Real GDP Growth and Inflation 2019-2029
Chart 7 PEST Analysis in India 2024
Chart 8 Key Insights on Consumers in India 2024
Chart 9 Consumer Landscape in India 2024
Summary 1 Research Sources
Traditional Toys and Games in India
Cultural relevance, sustainability, and STEM are increasingly important trends
Scientific/educational toys shows the strongest increase, as parents facilitate their children’s learning
Chart 12 Smartivity Offers a Range of STEM Toys
BIS certification improves safety and ensures consumer trust
Maniams Design Studio launches culture-themed puzzles Kona and Jharokha
Household income set to rise, propelling the expansion of traditional toys and games
Scientific/educational toys to reshape traditional toys and games
Growing demand for toys that reflect Indian culture and heritage
Sustainability expected to rise in importance in traditional toys and games
Global giants will have to adapt to the rise of Indian start-ups
Mattel leads due to popularity of brands including Barbie, Uno, and Hot Wheels
Chart 13 Mattel Has a Wide Range of Popular Brands
Toys ‘R’ Us India proactively embraces BIS certification
Jammbo and Toyshine expand their reach through diverse distribution strategies
Funskool Atomic Launcher offers safe, washable, outdoor play for children
Traditional toys and games stores continues to dominate due to established customer loyalty
Amazon and Flipkart gain share through convenience and wide product range
Zepto and Blinkit are leaders in quick commerce, but Swiggy Instamart rises rapidly
Video Games in India
Mobile games are popular due to widespread access and local cultural elements
Mobile games continues to drive growth in video games software
SuperGaming's Indo-Futurism drives growth through local innovation
Chart 15 Indo-Futurism Concept Inspires Indus Battle Royale Characters
In-game purchases and transactions drive revenue growth
Chart 16 Battlegrounds Mobile India Uses Microtransaction Model to Drive Revenue
Rising disposable incomes set to fuel continued growth for video games
Growth for mobile games to be driven by new technologies and in-game purchases
E-sports set to contribute to growth for video games as company investment increases
Gaming headsets set to maintain its rising trend as the competition rises
Localised innovation crucial to resonate with Indian consumers
Sony and Microsoft see falling shares due to hardware supply problems
99Games leverages engagement and content to bolster its presence in mobile games
NODWIN Gaming acquires Freaks 4U Gaming to expand its global reach
SuperGaming's Indus Battle Royale innovates with Indian cultural elements
Retail e-commerce gains share in video games distribution
Video games hardware has the highest share of offline sales
Offline retailers integrate gaming to boost customer engagement and brand loyalty
Steam experiences user base growth as digital distribution dominates