In 2023, the performance of toys and games in Mexico was significantly influenced by the first full year of the reopening of society. This saw Mexican consumers return fully to out-of-home work and social lifestyles, getting together with friends and family on a more regular basis.
High inflationary pressure continued to affect family budgets in 2023. With the prices of basic goods and energy costs increasing, Mexican consumers were more careful on where they spent their money.
Mexico is a major global market for Mattel, and the player’s brands remained popular at the end of the review period. This was especially visible in 2023 through Barbie in dolls and accessories.
A high share of toys and games retail sales continued to be made through e-commerce in 2023. However, Mexico saw a strong return to physical retailers with the reopening of society as the threat of COVID-19 ebbed and related restrictions were lifted.
After a correction in consumption volumes in 2023, it is expected that the demand for toys and games in Mexico will continue to grow over the forecast period. This performance is likely to be supported by economic recovery amid more stable inflation rates.
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Toys and Games
This is the aggregation of traditional toys and games and video games.
See All of Our DefinitionsThis report originates from Passport, our Toys and Games research and analysis database.
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