In terms of toys and games in Turkey in 2023, though current value sales increased, constant value sales fell. While inflation eased, it continued to be in the high double-digits, and this cut into profit margins.
Within traditional toys and puzzles, it is worth noting the rise of the lucrative kidult consumer base, that is adult who enjoy children’s toys. Such consumers are often drawn to toys for nostalgic reasons or as a collector’s item.
Within traditional games and puzzles, the two leading companies, Mattel Oyuncakcilik Tic Ltd Sti and LEGO System Turkiye gained further value share in 2023. This was due to the success of their respective brands and substantial investments in marketing.
In 2023, there was a noticeable increase in the share of e-commerce within overall toys and games. This shift was evident in both the traditional toys and games segment, as well as video games.
The outlook is positive over the forecast period and inflation should ease, as tighter economic policies start to have an effect. This will make operating conditions more stable and will make it easier for companies to budget and plan.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Toys and Games industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Toys and Games industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Toys and Games
This is the aggregation of traditional toys and games and video games.
See All of Our DefinitionsThis report originates from Passport, our Toys and Games research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!