Looking ahead, vitamin C and vitamin D are expected to remain the most popular single vitamins over the forecast period, with both categories likely to experience ongoing positive growth. Vitamin C has long been favoured by Danish consumers for its immune-boosting properties, while vitamin D sales will continue to be bolstered by official recommendations encouraging regular intake during the winter months.
Multivitamins are projected to see positive growth over the forecast period, as consumers increasingly turn to them as a convenient way to ensure they are meeting their daily nutritional needs. For many, a daily multivitamin acts as a safeguard, or "insurance policy," against dietary gaps.
Danish consumers have historically shown strong loyalty to well-known vitamin brands, often preferring to pay a premium for products they trust over cheaper alternatives. However, private label vitamins are expected to gain traction over the forecast period, as retailers focus on expanding their private label offerings and improving product quality.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!