The trend of increasing penetration of retail e-commerce in vitamins remains unstoppable in China, although it is now progressing more slowly compared with other categories. As a relatively mature product category, vitamins generally have low prices, except for specialised or novel products, such as folic acid and biotin.
Traditionally, adults rarely supplemented with vitamin D, but recent trends in the Chinese market suggest a growing interest in this nutrient. Although still in its nascent stage, this emerging demand could potentially open up a new avenue for growth in vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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