Total volume sales of fruits in Germany increased slightly in 2024, after flat growth in 2023. Lower, if still significant, inflation helped to see a rebound in demand. Foodservice continued to recover to move back into line with the 2019 pre-COVID-19 pandemic level. Meanwhile, retail volume sales rebounded to post slight growth, following a modest decline in 2023. However, the consumption of fruits remained relatively low in Germany at the end of the review period. The typical German diet is no

Fruits is set to maintain solid total volume growth in India in 2024, with increases in retail, foodservice, and institutional sales. Maintaining general physical wellness is increasingly becoming a top priority for consumers, with consumers looking to consume foods which provide the required energy to work throughout the day. Fruits are packed with vitamins and minerals, and are front-runners in terms of giving energy, due to their high nutrient content; as well as having the benefit of being s

Fruits saw some price fluctuations and supply chain challenges in Thailand in 2024, while baseline demand remained supported by health trends and wide consumption. As seen across categories, the global economic downturn, including inflation and the rising cost of living, have impacted consumer purchasing power. Additionally, extreme weather conditions, such as droughts or floods, have disrupted fruit production and distribution, leading to supply shortages and price increases. These factors have

In 2024, total volume sales of fruits in Morrocco fell by 4%. Oranges, tangerines, and mandarins were Morocco's largest fruit category in 2024, accounting for nearly 45% of total fruit production. However, in 2024, the volume sales of citrus fruits declined due to poor harvests driven by drought and extreme weather conditions. The hot summer of 2023 and a lack of rainfall severely impacted flowering and fruit development. As a result, local demand for citrus fruits slowed down, exacerbated by ri

Total volume growth of fruits remained consistent in the US in 2024, in the low single digits for the third year in a row. However, foodservice experienced a further slowdown in volume growth, to see a minimal increase in 2024. As consumer excitement over the ending of pandemic lockdowns and revenge spending ebbed, in 2023 and 2024 foodservice growth waned from the double-digit volume growth rates experienced during the immediate post-pandemic years in 2021 and 2022. More hesitant in their spend

Sales of fruits continued to decline in retail volume terms in 2024 as the market continued to be negatively affected by price increases. Unstable weather conditions including drought and heavy rainfall and flooding impacted crop yields in 2023/2024, with citrus fruits seeing the shortest harvest period in the last five years. This has impacted the supply of citrus fruits in Spain but also other European countries with Spain being the main producer of oranges in the EU. As such, the price of Spa

Fruits in Vietnam witnessed an influx of imported varieties in 2024, thanks in large part to the government’s open policy towards international integration. The import of foreign fruits and vegetables is steadily increasing in Vietnam, with new varieties gaining approval for market entry. These products are now widely available through traditional and online channels, reaching both urban and rural areas. On August 12, a ceremony in Ho Chi Minh City, co-hosted by the US Consulate General and the

Fresh fruits in South Africa has faced several challenges in recent years, but demand through the retail channel remains resilient as consumers prioritise incorporating fruits into their diets. Economic challenges leading to lower household budgets are shaping consumers’ purchasing behaviour, while extreme weather conditions and interrupted power supply have added to the production cost of fruits. As price pressures increase, consumers are shifting to affordable options such as apples, banana, a

Total volume sales of fruits grew slightly in France in 2024, representing a return to growth after the decline seen in 2023. Towards the end of the review period, demand was supported by lower prices due to better harvests in some areas, as well as cheaper imports entering the market. Many French fruit producers have protested about these imports, and tend to be supported by many consumers who wish to buy French products when possible. Forecasts for the harvest of many soft fruits in 2024 were

Although performances varied across the different categories, overall sales of fruits declined in retail volume terms in 2024. This decline was the result of a combination of economic and climatic factors. First, the cost of living rose during the last few years of the review period which negatively impacted consumer purchasing power. This had a particularly negative effect on sales of fresh fruits. People tend to fall back on cheaper alternatives during times of economic uncertainty, as well as

Total volume sales of fruits grew in Mexico in 2024. Fresh fruits are widely available and affordable in Mexico, with most consumers being fully aware of the benefits of regularly consuming a selection of fruits as part of a healthy diet. Consumers also generally perceive fresh fruits to be healthier than packaged options, with unpackaged fruits still accounting for the bulk of sales. Nonetheless, with many consumers seeing a drop in their disposable income towards the end of the review period,

Demand for fresh fruits in the United Arab Emirates continues to rise. Being an attractive tourist destination and a second home for a large proportion of the population, the United Arab Emirates offers the best of economic stability, and a blend of tradition and modernity, as evidenced by various government initiatives that attract talent, a focus on food security and sustainability.

Total volume sales of fruit are expected to continue to rise in Brazil in 2024. However, Brazil has been experiencing the impacts of the strong natural phenomena La Ninã and El Niño since 2022, which bring opposite effects across the country. While La Ninã brought heavy rains to the Southeast and drought to the South in 2022/2023, El Niño, which started in 2023 and continued into 2024, inverted the situation. This therefore brought heavy rains and flooding to the South, including Rio Grande do S

In 2024, total volume sales of fruits in Japan are anticipated to decline, primarily due to a significant drop in retail volume sales. Continuous rises in the unit prices of fruits have been exerting downward pressure on retail demand, exacerbated by the depreciation of the Japanese yen, which has affected the cost of imported fruits. Moreover, increasing production costs, including logistics and labour, have also negatively impacted domestic produce. As the prices of staple foods and other pack

While the average unit price of fruits in the UK significantly increased in 2023, pressuring overall demand, 2024 is witnessing some stabilisation of food inflation and more moderate price growth. Although the elevated cost of living in the UK has notably impacted consumption of fruits among children, whereby families view these fresh products as a luxury instead of a necessity, demand is likely to rise as the local economic climate improves. Certain types of fruits have shown resilience and rec

Retail volume sales of fruits in Australia have been declining since 2021-2022, coinciding with high rates of inflation for the category due to supply issues and the climate impacting overall supply. Local consumers have been forced to budget more carefully to manage their expenses due to the rising cost of living, resulting in some reducing their purchase frequency of fresh fruits. While inflation has started to ease, the average unit price of fruits is still high enough to disincentivise consu

Total volume growth is expected for fruits in China in 2024, although this will be driven by foodservice and institutional demand, as retail volume sales are set to see a slight decline. Consumers have been spending less time eating at home in 2024, which is expected to result in a minor decrease in retail volume sales compared with 2023 as some sales switch to foodservice; however, overall retail volume demand remains far higher than the pre-pandemic (2019) level. Nevertheless, continued, altho