Home furnishings will see positive value growth over the forecast period, at slightly higher rates than witnessed in 2024. In the short-immediate-term, however, economic challenges are expected to supress stronger spending — especially on non-essential and expensive products such as furniture (in cases whereby existing furniture is still serving its purpose).
Consumers are increasingly seeking modular and multifunctional furniture solutions that optimise space and offer customisation options. This trend is expected to be particularly evident over the forecast period in urban areas where living spaces are smaller, prompting demand for furniture that combines functionality with aesthetic appeal.
Overall, the Brazilian home furnishings sector is expected to develop further over the forecast period, both in ranges of products for local living spaces and design innovation on the global stage. Brands which prioritise sustainability, durability, and online accessibility are well-positioned to capitalise on these trends.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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