Over the forecast period, home furnishings in Germany is expected to face a challenging landscape shaped by economic uncertainty and shifting consumer preferences. While smaller categories such as home textiles are set to record lower sales decline (at constant 2024 prices), demand for big-ticket items such as indoor, bedroom, and kitchen furniture is likely to remain subdued.
In September 2024, Philips Hue announced a partnership with Nobilia, Europe's largest kitchen manufacturer, to integrate smart lighting solutions into new kitchen designs in Germany. This collaboration is expected to introduce colour-capable recessed spotlights and linear gradient light bars, specifically designed for kitchen environments.
Homewares and home furnishing stores is expected to continue dominating the distribution of home furnishings in Germany over the forecast period. This dominance is driven by several factors, primarily the strong brand presence and the physical experience that these stores provide.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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