Consumer demand for home furnishings in Sweden will show signs of recovery over the forecast period, although the strength of this rebound will differ significantly by category. Lower-ticket items and those with a relatively short replacement-cycle - such as home textiles and lighting - are expected to see the strongest performances, supported by frequent purchasing patterns and value-seeking behaviour.
Sweden’s home furnishings market is becoming increasingly polarised, with brands aligning along two distinct strategic paths: sustainability-driven premium positioning versus aggressive price competitiveness. High-end players such as DUX and Norrgavel continue to attract affluent consumers by focusing on product longevity, craftsmanship, and in-home wellness.
The Swedish home furnishings market is undergoing a transformation, powered by AI, automation, and digital tools across design, manufacturing, and retail. National initiatives like STELLA are developing blockchain-enabled, interoperable value chains to enhance transparency, support regulatory compliance, and reduce environmental impact.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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