Value sales of home furnishings are expected to grow slowly over the forecast period owing to expanding urban areas and new housing developments, especially in cities like Istanbul, Ankara, and Izmir. Urbanisation is expected to spur demand for compact, modular furniture with brands like Vivense and Ikea well positioned to offer solutions that cater to smaller urban living spaces with functional and flexible furniture products.
Lighting has shown growth in Turkey, primarily due to increased replacement demand. Even without moving homes, Turkish consumers are replacing old fixtures with more modern, energy-efficient lighting solutions as rising electricity costs are encouraging consumers to switch to LED and smart lighting.
As inflation continues to limit spending on larger items of furniture, home textiles, such as printed throws, cushion covers and decorative runners, will remain popular for consumers wanting to make quick and cost-effective changes. Retailers like BIM and A101 are expected to increasingly offer rotating textile collections as part of their weekly specials, appealing to price-sensitive and convenience-driven consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsThis report originates from Passport, our Home Furnishings research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!