Home furnishings sales are projected to increase in constant value terms (at 2024 prices) over the forecast period, supported by ongoing urbanisation and residential densification, which are driving demand for compact, multifunctional furniture solutions. In response, brands such as Premier Furniture and Mr Price Home have introduced dedicated “small-space” product lines, featuring items like wall-mounted desks, extendable dining tables, and modular sofas specifically designed for apartment living.
Looking ahead, evolving lifestyles and environmental priorities will shape the future of home furnishings in South Africa. As households increasingly seek multifunctional living spaces, demand will grow for modular furniture such as sofas, shelving units, and tables, that can be reconfigured to meet evolving spatial needs.
The distribution landscape for home furnishings in South Africa is expected to evolve significantly over the forecast period, as retailers increasingly integrate physical stores, e-commerce platforms, and mobile applications to deliver seamless, omnichannel shopping experiences. In response to rising consumer expectations, leading chains are implementing advanced technologies such as AI-powered stock visibility, real-time click-and-collect services, and same-day delivery to enhance convenience and responsiveness.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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