The Thai home furnishings market is expected to experience a downturn in 2025, influenced by subdued consumer spending, elevated household debt, and a sluggish residential real estate sector. The furniture and home décor manufacturing sectors are witnessing slowed sales growth due to fragile purchasing power and increased competition from imports.
Thailand's furniture industry is poised for significant transformation as Artificial Intelligence (AI) and automation technologies become increasingly integrated into design and manufacturing processes. These advancements enable mass customisation, allowing consumers to personalise furniture to their preferences, while manufacturers benefit from enhanced efficiency and reduced waste.
In 2025, Thailand's home living sectors are embracing innovations that enhance both consumption and shopping experiences. In home textiles, there is a shift towards sustainable materials and digital advancements, aligning with global trends emphasising eco-conscious practices.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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