Sheer and non-sheer hosiery are both expected to see retail sales grow at a current value CAGR of 2% across the forecast period. Non-sheer hosiery is anticipated to remain the leading category, partly due to the higher replacement rate of these products compared to sheer hosiery, which is worn less frequently.
As brands seek to differentiate themselves and connect with younger, trend-driven audiences, collaborations with celebrities and influencers are set to grow in importance within the hosiery market across the forecast period. These partnerships not only help to enhance brand visibility but also create a sense of exclusivity and relevance among younger consumers who are heavily influenced by social media trends.
As rising production costs continue challenging businesses to maintain competitive margins, higher prices are anticipated in the hosiery market. In response, consumers are expected to seek more durable alternatives with longer lifespans, particularly in the non-sheer hosiery category.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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