Lipsticks, small leather goods, and fragrances have traditionally been popular "small luxury" items, but hosiery is now emerging as a notable addition in this sense. Stance Socks is noted as an example here, with the American brand having recently launched an official online Korean store.
Due to the unique characteristics of the hosiery category overall, a sudden growth surge is unlikely to be seen over the forecast period. However, sales are expected to show decent growth driven by an increase in unit prices in main, while volume sales are expected to be lower.
As local consumers continue to adopt a variety of sports as part of their more mobile lifestyles, including Pilates, tennis, running and hiking, this will create ongoing demand for different types of socks that are deemed most suitable for each activity. Unlike in previous years, when consumers used to wear the same sock type for different sports, we are now seeing more of a switch towards specific types of socks for different sports.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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