In Sweden, hosiery is expected to continue facing challenges over the forecast period, with value growth set to remain limited due to its commodified nature and lack of visibility. The product's wear-and-tear issues and its typical multi-pack packaging will further restrict opportunities for value growth.
While grocery retailers such as ICA and Coop are expected to maintain a strong share in hosiery, due to broad distribution and competitive pricing, these retailers are expected to face increasing competition from specialised sportswear brands and larger apparel retailers like H&M and KappAhl. The growing trend towards sports and wellness will continue to drive demand for specialised hosiery, including compression socks and items designed for specific needs, such as diabetic-friendly socks.
Retail e-commerce is expected to become an increasingly important driver for hosiery sales in Sweden, enhancing the category's visibility and accessibility. While hosiery remains an add-on purchase for many consumers, online shopping is making it easier to add socks to a basket during other purchases.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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