Like other apparel categories, hosiery will be highly dependent on how the war following the Russian invasion evolves in Ukraine. Demographic trends will have a strong impact on consumption, so that if the war is over quite soon, emigrants returning to the country will restore demand for hosiery.
Non-sheer hosiery is expected to be see more dynamic volume growth than sheer hosiery over the forecast period, since the latter will suffer from growing pressure as a result of the increasing casualisation of consumers’ styles, which will support rising demand for clothing such as jeans and sportswear, which are not generally compatible with sheer hosiery. Non-sheer hosiery will appeal both to men and women with its universal nature and will also benefit from being seen as offering better value for money because of its greater longevity compared to sheer hosiery.
The competitive landscape in hosiery is not expected to see significant changes during the forecast period. When the war is over and the economic situation improves, consumers are likely to pay more attention to branded hosiery, including premium brands, but this is unlikely to have a profound impact on the overall character of the category.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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