Innovation in hosiery in terms of functionality, such as moisture control, durability and waterproof aspects, can create interest and potentially provide a boost to the category over the forecast period, in addition to helping brands to differentiate from the competition. Integrating technology into everyday hosiery items such as socks can further increase their appeal among younger and active consumers, such as fitness tracking socks.
Hosiery in South Africa could benefit from rising demand if these products are seen as a fashion statement. This strategy is more likely to appeal to younger consumers who want to stand out from their peers and create their own identity.
Retailers wanting to frequently refresh their shelf space can significantly boost consumer interest in hosiery. Creating visually appealing displays, such as organising hosiery by colour, mixing bold patterns, and curating style combinations, can attract consumers and encourage impulse purchases.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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