The athleisure trend will support demand for hosiery over the forecast period, with sports brands, such as Nike, Puma. Skechers, Asics, Under Armour and Adidas expected to see strong sales on the back of a rising demand for their sports footwear.
Due to their status as an everyday essentials, there are few opportunities for manufacturers to add value to their non-sheer hosiery products. Consequently, players are therefore expected to continue to make use of promotions, mainly in the form of bundle discounts, to stimulate sales.
An increasing number of socks manufacturers in Malaysia are incorporating diversity, equity, and inclusion (DEI) principles into their product lines by collaborating with local artists to create unique designs that celebrate Malaysian culture. One example is Talesocks, founded by young entrepreneur Ahmad Afiz Danial Mohd Khairuddin, which features socks with distinctive batik patterns and local motifs like mangosteen and the Wau (kite).
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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