A prevailing trend in Ukraine shows that a significant part of the population, particularly those in the age bracket 25-34, have been losing interest and focus when it comes to health and fitness activities. Contributing factors include high stress levels, anxiety, financial issues, and limited energy levels, alongside the implications of new legislation regarding the military mobilisation of men.
Sports protein powder is projected to be the most dynamic category over the forecast period (in value terms at constant 2024 prices). Sales are expected to benefit from the large and growing variety of products on offer, including from local manufacturers.
As sports non-protein products is a relatively new and rapidly expanding category, it is also expected to see dynamic growth. Generally, sports non-protein products are used by both professional athletes and body builders as well as individuals and training enthusiasts.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See all of our definitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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