Automatic washing machines in India witnessed strong consumer demand in 2024, especially among urban households, due to relatively better stain removal capabilities and the minimal intervention required in comparison to semi-automatic washing machines. Evolving lifestyle patterns in the form of dual-income families have resulted in busier lives. Such consumer groups are increasingly seeking more efficient, convenient, and time-saving laundry options, driving up demand for automatic washing machi

Overall, demand for home laundry appliances in Germany continues to decline in 2024, due to consumers’ lingering tendency to limit their purchases to essentials to save money during uncertain times. However, when they do purchase big-ticket items, they are willing to invest in products that are of higher quality, promise longevity, durability and energy efficiency to save money in the long term. For this reason, automatic washing machines and automatic dryers are losing ground to automatic washe

Retail volume sales of home laundry appliances declined in Israel in 2024. Prices continued to rise during the year, with prices increasing again by 1% for the month of March, according to the Bank of Israel. With prices expected to continue to rise each month in 2024, consumers proved reluctant to replace washing machines and dryers unless they were broken. In addition, rises in electricity prices and electricity outages meant that many consumers were not that interested in investing in new was

The growth in retail volume sales of home laundry appliances in Ukraine came to a halt in 2022, with the outbreak of the war in Ukraine. While retail volume sales resumed their growth trajectory in 2023 and 2024, the extent of the 2022 slump meant that market sizes remained below the 2021 level in all categories of home laundry appliances.

Major appliances in South Korea, which saw a significant surge in sales during the COVID-19 pandemic, began to experience a sharp decline from 2022, as demand had been brought forward. In addition, sales were affected by rising inflation and economic uncertainty. As consumers became more price-sensitive, many cut back on purchasing non-essential major appliances, causing a noticeable downturn in demand. However, home laundry appliances is set to show more resilience compared with other categorie

Home laundry appliances in Sweden faced further decline in retail volume and current value terms over 2024, although the rate was less pronounced than in recent years. Although sales are still normalising post-pandemic, Sweden’s weak economy and cost-of-living pressures continue to curb disposable income levels with many households unwilling to spend on big ticket items. Retailers have reported that the weakness in the economic environment is evident in household purchase patterns. Indeed, house

The Netherlands saw a notable increase in sales of automatic dryers and automatic washer dryers in retail volume terms in 2024, with this being driven by a combination of factors. The exceptionally wet weather seen during the early months of the year heightened the demand for efficient drying solutions, which benefited sales of automatic dryers and automatic washer dryers. Consumers have gravitated towards these appliances for their ability to quickly dry laundry, especially when air-drying is i

After a notable decline in 2023, consumers returned to purchasing home laundry appliances in Poland during 2024 as the economy improved and consumer confidence picked up. In automatic washing machines, sales are primarily driven by replacement cycles rather than new purchases, reflecting the maturity of this category. Consumers typically look for replacements that offer upgrades in terms of energy efficiency, water conservation, and advanced features like smart connectivity, which are increasing

Home laundry appliances have already reached high levels of household penetration in Portugal and there is limited opportunity for further volume growth. Long replacement cycles are also a hindrance to retail volume sales, especially following the surge in sales that occurred during the pandemic. Constraints on household budgets have limited the investment on replacements of old models unless it is essential. Manufacturers continue to invest in premium models using AI. The possibility of pairing

In 2023, the retail profile of home laundry appliances in Greece was undermined by the demand for refrigeration appliances, which benefited from government subsidy vouchers. As a result, retailers did not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as demand for the former fell. Driven by intense price promotions, as retailers tried to push re

Retail volume sales of home laundry appliances are expected to decline in Hungary in 2024. Hungarian consumers have not shown much interest in replacing home laundry appliances due to the very high prices commanded by such products, although prices have risen less significantly in 2024 than in the previous year. This trend has particularly affected volume sales of higher priced automatic washer dryers, which tend to involve high energy and water consumption, with consumers able to save more by u

While sales performance was better than previous years, volume sales of home laundry appliances declined in 2024, a sign that some Romanian consumers are still postponing their big-ticket purchases. After several years of high inflation rates and soaring costs of living, Romanians remain cautious with expenditure. Nevertheless, the higher minimum wage and improved pensions in 2024 made a positive impact on demand for home laundry appliances, with volume sales showing signs of improvement. Overal

Retail volume sales of home laundry appliances are expected to fall in Norway in 2024. This decline in volume sales is being driven by cost of living pressures, which are reducing consumers’ levels of disposable income and deterring households from spending on big-ticket items, such as home laundry appliances. Retailers have stated that cost of living pressures are evident in household purchasing patterns, with households displaying a very strong focus on price and planning purchases to coincide

Within home laundry appliances in Egypt, front-loading continued to gain retail volume share in automatic washing machines in 2024. However, the top-loading format retained the majority of retail volume sales. Top-loading automatic washing machines continued to benefit from competitive advantages, such as affordability, simplicity of use, living space constraints and familiarity. The Greater Cairo region is an exception, with retail volume sales of front-loading automatic washing machines exceed

Overall demand for home laundry appliances in Hong Kong continues to rise in 2024, driven by the dominant format of automatic washing machines, which has an extremely high penetration rate in local homes, followed by automatic washer dryers.

Demand for home laundry appliances in Australia remains stable, albeit with undynamic growth in 2024. However, there is a rise in preference for front-loading automatic washing machines. These models are usually bought as part of a bundle deal with heat pump automatic dryers. Local consumers are searching for products that match within the space, and buying from the same brand to take advantage of the connectivity, and preferably, match their aesthetics, makes the bundle highly attractive. Front

The strong desire for outbound travel among the Taiwanese contributed to volume sales decline in home laundry appliances during 2024. The weak performance of the local housing market also damped demand for these appliances. Since the pandemic, locals have been more inclined to buy home laundry appliances with disinfection functionality, but this has been gradually replaced by energy efficiency and mildew proof features in more recent years. These have become a key feature among local products. D

Despite price increases and higher VAT, freestanding washing machines and semi-automatic washing machines showed healthy volume growth in 2024. Urban dwellers view a washing machine as the number one essential item at home and continued to invest in washing machines as a result. However, other home laundry appliances, such as dryers, are not commonplace in Moroccan households, given the country’s hot climate. Consumers are generally more comfortable about making an outlay on big ticket items suc

Home laundry appliances saw moderate growth in retail volume terms in 2024. Automatic washing machines account for the majority of sales with the category continuing to see steady gains in 2024. This was supported by an increase in the number of new households, with 19,600 new Build-to-Order (BTO) flats being made available across three stages in 2024. Nonetheless, the property market saw disappointing results with new home sales at the lowest level since the 2008 financial crisis. As such, desp

Home laundry appliances in Vietnam continued to see a drop in retail volume sales during 2024. This was due to the ongoing decline in retail volume sales of the overwhelmingly dominant category, automatic washing machines. On the other hand, automatic washer dryers continued to see an increase in retail volume sales, albeit from a low base. Meanwhile, automatic dryers remained a negligible category at the end of the review period.

In 2024, home laundry appliances in Indonesia is set to experience only low retail volume growth. This trend is primarily due to the implementation of Minister of Industry Regulation (Permenperin) No. 6 of 2024, which impacts imports of high-end finished electronic products that are not yet manufactured domestically. As a result, the supply of premium products such as front-loading washing machines from brands such as Sharp has declined. This regulatory change has created challenges for consumer

Home laundry appliances in the US is expected to see little movement in retail volume sales in 2024, with just a marginal decline anticipated. A significant increase in sales was seen during the pandemic in 2021, as hygiene became exceptionally important to consumers, and replacement demand was therefore brought forward as consumers looked to purchase new products offering outstanding cleaning performance. With the replacement cycle for home laundry appliances being over 10 years, most of the pr

Retail volume sales of home laundry appliances in the United Arab Emirates continue to grow in 2024, to fully recover to pre-pandemic levels. Automatic washer dryers stands out as a dynamic performer, attributed to the rising consumer preference for convenience and the adoption of energy-efficient models that align with the nation’s sustainability goals. Consumers are increasingly prioritising models that save time and energy, especially in apartment spaces where space for doing laundry chores i

Handwashing remained the predominant form of washing clothes in Nigeria over the review period. With the increasing cost of home laundry appliances and lower levels of consumer purchasing power, sales of home laundry appliances have been negatively affected. Many households have had no other option than to turn to handwashing as a very cheap and affordable alternative. This has depleted sales of home laundry appliances over the review period, with items such as freestanding semi-automatic washin