Limited-service restaurants maintained positive overall growth in Switzerland in 2024, in terms of value sales, transactions, and unit numbers. However, growth was slower in 2024 than compared to 2023, as consumers are increasingly price-conscious and seek value-for-money options. Therefore, limited-service restaurants which offer affordable and satisfying meals are well-positioned to capitalise on this trend especially as such options are more budget-friendly than higher priced dine-in restaura

Limited-service restaurants recorded positive growth in Nigeria in 2024, in both value and outlet terms, thanks to consumers increasingly seeking quick and convenient meals midst their busy lifestyles. Additionally, the wide variety of cuisines and local flavours available via such outlets allow people to eat a variety of different meals each week, while avoiding the stress and time outlay of cooking at home. Furthermore, the success and expansion of new outlets, supported by large players such

Limited-service restaurants in Ukraine saw continued growth in 2024, with international chains like McDonald’s and KFC actively expanding across the country. McDonald’s reopened more of its outlets while it also launched new outlets in regions that previously had little or no presence, including its first-ever outlet in Chernivtsi. It also resumed construction on new sites in Uzhhorod and several other cities. These moves helped to stabilise supply chains and signalled a long-term commitment to

Current value sales in limited-service restaurants in Germany continued to grow in 2024. After navigating periods of economic instability, changing consumer behaviour, and operational disruptions caused by the pandemic and subsequent inflation, limited-service restaurants emerged stronger and more resilient, demonstrating adaptability, innovation, and a renewed focus on meeting evolving customer needs.

In 2024, limited-service restaurants in Indonesia recorded further outlet growth, but value sales growth was significantly impacted by weakened consumer purchasing power and the effects of boycott movements. Some local consumers boycotted global brands in reaction to the Israel-Hamas war, notably affecting sales of chained burger limited-service restaurants and chicken limited-service restaurants. Therefore, certain brands experienced sharp double-digit declines in both sales and transactions.

In 2024, there was a noticeable increase in out-of-home activities, as Mexicans continued to return to their pre-pandemic activities, and many companies decided employees should return to the office part-time or full-time. This increased the flow of people in office areas and shopping centres, which were negatively impacted by the home office policies observed during the pandemic. This recovery favoured food courts at shopping centres, but also standalone limited-service restaurants, including c

In 2024, limited-service restaurants in Brazil demonstrated resilience, seeing growth in transaction, value sales, and outlet numbers, driven by consumers seeking convenience, speed, quality, and competitive prices. Nevertheless, 2024 continued to be a challenging year for restaurant operators, especially for the 91% of outlets in limited-service restaurants owned by independent players, mostly family-owned businesses. Rising costs was one of the main obstacles to growth. Inflation on food and b

Limited-service restaurants in South Africa continued to achieve growth in 2024, despite a number of negative factors. Due to inflationary pressures experienced throughout the previous year and leading into the first half of 2024, local consumers’ disposable incomes, and more importantly their discretionary spending, continued to be placed under pressure. In addition, with the absence of load shedding for most of 2024, consumers were able to cook more frequently at home, negatively impacting the

The year 2024 was another challenging year for consumers in terms of living costs, putting the brakes on purchasing power. Consumers were still not able to spend as freely as they wanted to on things like takeaway food and eating out, hindering the performance of limited-service restaurants. The high cost of takeaway food has encouraged more consumers to prepare their meals at home, which is considered better value for money, even if they are unable to recreate the food from favourite limited-se

Chained limited-service restaurants in China saw a rising number of outlets in 2024, with more than 13,000 additional outlets, which was a solid percentage increase over the previous year, exceeding the topline channel growth. Pizza limited-service restaurants saw a dynamic increase, thanks to players such as Domino’s Pizza, which operated 914 stores across 33 cities in China as of 30 June 2024. Moreover, the brand was set to meet the full-year target of approximately 240 new stores in 2024, acc

The value sales, outlet numbers, and number of transactions for limited-service restaurants in the United Arab Emirates continued to experience steady growth in 2024, driven by several key factors. One of the primary contributors to this expansion was the ongoing increase in the number of outlets across the country, as both international and local brands continued to invest in new locations to capture a growing consumer base. With strong demand for convenient, affordable, and high-quality dining

In 2024, foodservice value sales increased by 3%, while outlet numbers grew. 7-Eleven and FamilyMart continued to collaborate with renowned restaurants to launch co-branded meals and beverages, adding both flavour and excitement to their offerings. These strategic partnerships allowed them to maintain their leadership in Taiwan's highly competitive convenience store market.

Limited-service restaurants saw continued strong current value growth in Portugal in 2024. The category’s performance was boosted by the expansion of the offer and a trading down trend, with consumers adjusting their consumption habits as they looked for the best value-for-money deals. Nonetheless the “pure” low-cost model is gradually disappearing, with many limited-service restaurants investing in premiumisation and enlarging their offers of vegetarian or even high-end meals. Although there is

Limited-service restaurants saw current value growth in Sweden in 2024. Growth was supported by fact that the Swedish economy showed signs of improvement, with lower inflation, growing real wages and improving consumer confidence. Although value growth was slower than in the previous year, a lot of the growth in 2023 was due to the high rate of inflation seen during that year. However, at the same time, high interest rates compounded the high costs of living for Swedes, forcing many to make cutb

Although limited-service restaurants in Israel faced a challenging year in 2024, they performed slightly better than their full-service counterparts. Locals opted for cheaper options when eating out as they sought to economise whenever possible. Consumers embraced delivery apps favouring the convenience of ordering via Wolt, which supported limited-service restaurants. The appeal of foodservice delivery was elevated as some locals were afraid to go out and preferred to stay close to home due to

2024 proved to be a challenging year for many limited-service restaurant players in Malaysia, particularly chained burger, chicken, and bakery establishments. The year saw boycotts by some consumers, particularly Muslim consumers, many of whom refrained from visiting some limited-service restaurant chains in response to the Israel-Hamas war. This backlash impacted major players such as KFC, McDonald’s and Pizza Hut, resulting in significant declines in sales revenues. While some smaller or local

In 2024, limited-service restaurants in Norway registered marginal growth in the number of outlets, a moderate rise in transactions and a strong increase in foodservice current value sales. Limited-service restaurants, particularly fast food brands like McDonald’s and Burger King, witnessed increased popularity among younger generations, who prioritised convenience, as well as value for money. As the cost-of-living crisis continued to exert pressure on household budgets, affordability remained a

In 2024, foodservice value sales for limited-service restaurants saw an 8% increase, with the number of outlets continuing to expand. However, the sector faced challenges due to the cautious spending habits of Slovak households. Although 2024 began positively, negative news surrounding future austerity measures introduced by the Slovak government had a detrimental impact on consumer buying habits. Despite this, stable employment helped sustain sales amid the overall negative consumer sentiment i

Limited-service restaurants in Peru have continued to grow moderately in 2024, although not to the same extent as in 2023. Players persisted with strong marketing efforts to attract consumers, particularly within restaurant chains that focused heavily on promotions and offers. These promotions were widely advertised on social media and in stores, alongside a significant push for food delivery services.

Limited-service restaurants maintained a strong performance in Saudi Arabia in 2024, driven by the Vision 2030, initiative, which opened up the market to further investment. Additionally, the influx of Hajj and Umrah pilgrims significantly boosted consumer foodservice demand, particularly within limited-service restaurants. However, the economic climate has led to increased price sensitivity, with the rate of current value growth slowing compared to the previous three years. As a result, many li

The economic landscape in 2024 made business operations for consumer foodservice channels, including limited-service restaurants in Australia, challenging as consumers remained conversative with their spending. The decline in foot traffic in locations such as shopping centres and foodservice outlets resulted in the number of transactions through limited-service restaurants falling for a second consecutive year. Although Australia’s inflation rate grew more slowly in 2024, living expenses remaine

Despite the inflationary pressures of recent years, which have reduced consumers’ purchasing power, limited-service restaurants continued to see healthy growth in current value sales in the Czech Republic in 2024. These establishments offer a more affordable alternative to full-service restaurants, allowing consumers to enjoy quality food at a lower price. Additionally, the increasing demand for convenience, driven by the return to fast-paced pre-pandemic routines, has further boosted this categ

In 2024, limited-service restaurants in the Philippines enjoyed robust growth, albeit at a rate slower than the previous year of review period. This was a result of the normalisation of behaviour in the aftermath of the pandemic and the impact of inflationary pressures on consumer choices. However, limited-service restaurants have an advantage over other outlets in that they are generally characterised by low unit prices and they therefore offer relatively affordable options. The category contin

Limited-service restaurants in Finland provided one of the better performances in consumer foodservice in growth terms in 2024. The main reason was affordability. In a tough economic situation in Finland, with higher unemployment and government cuts on benefits, which hit especially the lowest-income households, many consumers were cautious spenders. In this context, limited-service restaurants were popular choices among consumers who wanted to eat out. The average spend per transaction in limit