With the average unit prices in full-service restaurants unlikely to decline over the coming years, limited-service restaurants is expected to increasingly promote value. At the same time, ongoing premiumisation and increasing sophistication are set to lead to an improved offer and new product developments in the category over the forecast period.
The drive-through and delivery segments in Portugal are evolving rapidly, responding to shifting consumer preferences and technological advances. The growing demand for convenience, especially post-pandemic, has driven limited-service restaurants players to expand their partnerships with delivery platforms.
Sustainability, technology and growing use of AI are likely to shape the future of limited-service restaurants. Self-ordering kiosks are anticipated to continue to grow in prevalence over the coming years, pushed by positive results in terms of average ticket prices and cost efficiency as rising food prices and labour costs create challenges for limited-service restaurants companies.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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