Limited-service restaurants is expected to see ongoing positive sales over the forecast period, albeit at lower levels of growth than witnessed in the recent review period. Sales will be driven by baseline demand, alongside consumers’ evolving preferences and technological advancements which enhance the entire process from ordering to delivery.
Switzerland’s emphasis on high-quality ingredients, sustainability, and local sourcing creates both distinct opportunities and challenges for limited-service restaurants, as they adapt to consumers’ rising demand for convenience, speed of preparation and delivery, and digital integration to enhance the overall process. For smaller players, this can add significant costs to their operational overheads, from investments in technology through to high commission fees charged by third-party delivery suppliers.
Expanding further on the previous point, sustainability will remain a strong competitive advantage for limited-service restaurants over the forecast period. Indeed, Swiss consumers increasingly favour businesses that minimise their environmental impacts, therefore, limited-service restaurants can implement such strategies to stand out from the crowd.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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