Limited-service restaurants in Brazil is set to maintain growth by all measures in the forecast period – transaction volumes and values, and outlets. However, increasing diversification is expected in the channel, beyond pizza and burgers.
In 2023 and 2024, foodservice chains in Brazil invested in developing their own delivery platforms, seeking to reduce their dependence on intermediaries such as iFood. However, driving consumer acceptance of these solutions has proven to be a challenge, due to iFood’s strong presence and advanced technology in the market, as well as consumers’ own mindset, which has become accustomed to associating the delivery channel with iFood, and finding options for various dishes and restaurants in just one app.
Oxxo’s entry into Brazil in 2020 significantly boosted the convenience stores channel, driving innovation and competitive strategies amongst the main players. In 2024, the company began investing more in flagship stores, adapting its units to the specific demands of each region and establishing partnerships with well-known brands to offer personalised shopping experiences.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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