Some consumers boycotted a number of international limited-service restaurant chains in Saudi Arabia towards the end of the review period, in response to the Israeli-Hamas war. This inadvertently created opportunities for local competitors to gain market share.
Many limited-service restaurant chains in Saudi Arabia have introduced digital loyalty programs like Aura by Alshaya, allowing customers to earn points with every purchase. These points can later be redeemed for discounts, free items, or exclusive rewards.
The food delivery market in Saudi Arabia has experienced significant growth in recent years, driven by technological advancements, shifting consumer preferences, and the lasting impact of the COVID-19 pandemic. With a young, tech-savvy population, food delivery services have become an integral part of daily life in the Kingdom, with consumers increasingly relying on mobile apps and digital platforms for convenience.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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