In 2024, yoghurt and sour milk products in India is set to see another year of dynamic double-digit retail current value growth, with the expectation that the category will see the strongest growth within dairy in the country. 2024 has witnessed a strong summer season with a high number of heatwaves, which has benefited sales of yoghurt and sour milk products. With the good weather, there has been a significant surge in leisure travel. Hot spells combined with greater activity outside the home h

Alongside the challenges faced by the dairy industry in terms of milk supply difficulties, and thus higher costs, the differing production processes for yoghurt have increased costs for products that are often considered non-essential, and targeted towards niche consumer groups. Discussions surrounding premiumisation in yoghurt suggest that a key value driver for this category (and indeed other dairy products) lies in emphasising health and functionality claims, such as “high protein” and “lacto

Yoghurt is perceived by local consumers as a clean and healthy dairy snack, and with health being the top priority for many, yoghurt producers in South Korea are shifting to reflect this growing focus. As a result, yoghurt that fails to meet consumers' health expectations is struggling to achieve higher sales, leading to flat retail value growth in the category.

Despite the dominance of drinking yoghurt in retail volume terms, improving demand for yoghurt in Peru across the category is rising in 2024. This is being supported by a controlled increase in pricing. Following a sharp spike in unit prices in 2022, the price growth has notably slowed.

In 2024, changing consumer preferences driven by health and wellness trends, particularly amongst younger consumers, continue to fuel stable demand for yoghurt and sour milk products in Slovenia. These products remain highly compatible with the needs of health-conscious individuals, contributing to moderate retail volume growth and solid value growth, partially due to price adjustments linked to the lingering effects of inflation. Yoghurt and sour milk products are traditionally popular amongst

Yoghurt and sour milk products in Sweden are seeing a marginal decline in terms of retail volume sales in 2024, prompting players to focus more on driving value sales. However, the overall category is struggling with retail current value sales as they fall faster than volume sales and at an accelerated rate compared to 2023. Players are thus investing in health and wellness add-ons and superior flavour experiences to stay ahead of the competition. Natural products without additives remain a stro

Yoghurt and sour milk products in Canada is projected to continue to register moderate retail volume and fast retail current growth in 2024. Compared to 2023, retail volume growth is set to be marginally higher, while retail current value growth is predicted to be significantly slower, at the end of the review period. These movements are informed by a slowdown in retail current unit price growth. Yoghurt benefits from a high nutritional value, which has been established for centuries. The growin

Retail volume sales of yoghurt and sour milk products in Kenya are projected to maintain a moderate growth trajectory in 2024. This performance is set to feature stable growth for the dominant category, yoghurt, and a rebound for sour milk products. Faster growth is subdued by ongoing price increases. Consumers are very sensitive to price changes, which makes them shift towards more affordable brands or cheaper alternatives to yoghurt. Brand owners are reacting by producing economy options in sm

Yoghurt and sour milk products remains in a small negative retail volume slump in 2024, while value sales are better supported by high prices. Sour milk products is showing a stronger performance than yoghurt, in both value and volume terms, with even volume in positive figures for sour milk products.

The substantial price increases towards the end of the review period have led to a decline in the volume sales of yoghurt and sour milk products in Serbia in 2024. As consumers focus primarily on purchasing essential items, they are increasingly seeking out the best prices, prompting retailers and producers to offer frequent discounts. Price reductions are available across all types of retail outlets, yet convenience has also become a critical factor in purchasing decisions. Consequently, consum

In 2024, retail volume sales of yoghurt and sour milk products in Malaysia are projected to decrease even faster than in 2023. With sour milk products remaining negligible, yoghurt is bearing the weight of the category. Importantly, the increase in the average retail current unit price is projected to reach double-digits in 2024, well above the rises experienced in previous years of the review period. The spike in the average retail current unit price is expected to be reflected in a fast declin

Despite persistent inflation compounded by the elimination of fuel subsidies in the 2024 Finance Law, prices of yogurt have remained fairly stable in 2024 which has helped to support retail volume growth in the category. Yogurt is a highly competitive area, with it being the most competitive dairy category in Cameroon. As a result, players in yoghurt are very cautious about price hikes, for fear of losing share to their competitors. Additionally, a significant part of the consumer base for yogur

Yoghurt and sour milk products are expected to register healthy constant value and volume growth. In fact, sour milk products is Uzbekistan’s most popular dairy product, with yoghurt also being popular, but to a lesser extent. Sour milk products such as kefir, qatiq and ayran are seen as staple foods in the country, being used in cooking or as a savoury snack. However, yoghurt is expected to register higher value and volume growth in 2024. Yoghurt in Uzbekistan is enjoyed as a dessert, rather th

In the Philippines, retail current value sales of yoghurt are dominated by drinking yoghurt, a category in which there is intense competition between brands, which drives innovation. In comparison, spoonable yoghurt categories remain comparatively niche, partly due to limited availability, and the high level of consolidation for the leading company Nestlé SA. As such, the retail volume growth rates of plain yoghurt and flavoured yoghurt are expected to lag behand that of drinking yoghurt in 2024

In 2024, sour milk products in South Africa remains more popular than yoghurt, especially among lower-income consumers who are particularly susceptible to price increases. These consumers often choose sour milk products for their relatively lower costs compared with other dairy items, making them an affordable and accessible source of nutrition.

Flavoured yoghurt has been the most dynamic category in retail volume terms in 2024. The category is benefiting from its popularity among all Tunisian consumers across all income groups, with products offered at competitive prices and featuring a diverse range of flavours and packaging options. Additionally, the availability of small-sized flavoured yoghurt packs such as Mamzouj at more affordable prices is also helping to support demand.

Within yoghurt and sour milk products in Turkey, plain yoghurt is the best seller in retail volume and value terms. Plain yoghurt is often considered a healthier option due to its minimal processing and absence of added sugars, artificial sweeteners and flavourings. Turkish consumers are becoming increasingly conscious of their sugar intake and they are actively seeking products with lower sugar content. Consumers personalise their yoghurt by adding fruits, nuts, seeds or granola, thereby custom

In 2024, there is a noticeable shift amongst Pakistani consumers from traditional home-made yoghurt to packaged yoghurt products. This change is primarily driven by the convenience, consistent quality, and extended shelf life that packaged yoghurts offer, making them increasingly appealing to busy urban consumers. The success of packaged yoghurt can also be attributed to robust marketing campaigns that emphasise the hygienic production processes and the nutritional benefits of these products. As

As more consumers return to convenience stores, the demand for bulk purchases at supermarkets and hypermarkets has dropped, with consumers returning to buying yoghurt in smaller packaging. This trend is impacting demand for drinking yoghurt in particular. As some consumers return to shopping in convenience stores, drinking yoghurt is encountering cross-category competition from flavoured milk drinks, fresh milk, and plant-based milk products with similar health benefits. Nonetheless, in contrast

Yoghurt and sour milk products remains in a small retail volume slump in 2024, albeit with sales improved upon the previous year, and with value sales better supported by high unit prices. Price increases have been driven by inflationary pressures, elevated costs of raw materials, and logistical challenges. However, despite this, consumer demand for premium and health-oriented products maintains. For instance, there is a growing preference for organic and probiotic-rich yoghurts, reflecting a br

Traditional sour milk products like kefir and ryazhanka are performing relatively well with sales reporting a strong recovery in retail volume terms. Despite the challenging circumstances in the country seen since Russia’s invasion these products are seen as a part of the core shopping basket for many elderly consumers in Ukraine. However, demand for such products remains focused on plain options without any additives, with flavoured varieties often perceived to be unhealthy and unnatural.

Sales in yoghurt and sour milk products are achieving robust retail vales sales in Kazakhstan, while volume sales are notably lower yet still positive. This dynamic is due to high unit prices supported by ongoing demand. Sour milk products is showing a stronger retail volume performance than yoghurt, while flavoured yoghurt is in a small volume decline and plain yoghurt is not significant enough to be included in the data. Ultimately, these factors indicate that there remains scope for developme

Yoghurt and sour milk products is expected to register both healthy current value and volume growth in Guatemala is 2024. That being said, value sales are negligible for sour milk products. Consumers are becoming more health conscious and there is an increasing offering of fortified yoghurt, and in particular yoghurt with added protein. The addition of protein in particular appeals to fitness enthusiasts, as it can help build muscle. Offerings include from brands Yes and Yoplait.

The market for yoghurt and sour milk products in Morocco is anticipated to experience minimal growth in retail volume terms in 2024, largely due to challenging economic conditions. Despite a significant recovery from the high inflation of the previous year, consumers are continuing to moderate their yoghurt consumption, viewing it as a discretionary item.