With increasing urbanisation and unhealthy lifestyles, related diseases are set to increase over the forecast period, particularly originating from consuming unhealthy food. Therefore, major players in sour milk products and yoghurt will continue to focus on probiotic claims, which will become increasingly prominent going forward, especially in terms of addressing gut health.
According to a National Family Health Survey (NFHS) conducted over 2019-2021, 99% of urban and 95% of rural households have access to electricity, a significant rise over the last decade. In addition, according to Euromonitor International’s predictions for Consumer Appliances, the possession rate of fridge freezers in Indian households is set to increase from 42% in 2023 to 47% in 2028.
Traditionally, the competitive landscape is dominated by a mix of national and regional players with a strong presence in their respective regions. They have maintained strong distribution networks with share predominantly via small local grocers, but are increasing their presence in modern channels such as supermarkets and hypermarkets.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Yoghurt and Sour Milk Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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