Plain yoghurt is seen to have strong growth opportunities, supported by new consumption occasions. Plain yoghurt particularly appeals to younger, health-conscious consumers looking for a good source of protein, calcium and products which can boost digestive and heart health.
Manufacturers will likely target new, younger generations of Ukrainians as they to drive sales of yoghurt and sour milk products. Local brands like Halychyna and Molokiya are actively using social media to engage with younger consumers and are taking creative approaches to build interest and demand.
Lactose free will likely remain one of the most common health and wellness claims in yoghurt and sour milk products over the forecast period. Consumers are becoming more aware of food intolerances and are increasingly aiming to avoid digestive problems by switching to lactose free options.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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