Other pet food is achieving small positive value sales in Poland in 2025, driven by sales of small mammal food. Small mammals are the most popular animals in other pets in the country, also seeing growth in population in 2025. While reptiles form a smaller group of pets, this population is also seeing positive growth. Meanwhile, bird and fish populations are in marginal declines.

Positive value sales growth for other pet food continues in 2025, though at a slightly slower pace than in 2024. Unlike the more dynamic cat and dog food, other pet food is less attractive to new competitive entrants, resulting in stable unit-price growth that nevertheless remains the highest across the three categories. Owners of birds, fish, small mammals and reptiles face few feeding alternatives, since table scraps are often unsuitable for these species, creating inelastic demand that underp

Despite economic headwinds in 2025, the market for other pet food in Brazil continued to perform positively, buoyed by the growing popularity of non-traditional pets such as birds, rodents and fish. While inflationary pressures and cautious spending shaped broader consumption trends, the affection for smaller or lower-maintenance pets remained resilient. In particular, bird food continued to account for the largest share of value sales, supported by both domestic bird owners and the widespread c

Value sales of other pet food are expected to record a marginal increase in Austria in 2025. In addition, volume growth is anticipated to be higher than the previous year, as the pace of price increases is set to ease. The pet health and humanisation trends remain key drivers of growth, with this trend extending beyond traditional pets, such as dogs and cats, to include small mammals/reptiles, fish and birds. Families with children, in particular, are contributing to this trend, taking responsib

Sales of other pet food remain relatively flat in Morocco in 2025, with value managing to achieve a positive growth figure while volume remains in a slump. Other pets are not as popular in the country, with cats being the preferred pets and dogs being kept mainly as working animals. Sales of other pet food are also impacted by the fact that many owners feed their other pets unpackaged food, such as worms or bread for fish and birds, or table scraps for small mammals. Meanwhile, the most popular

Value sales of other pet food is slumping into a negative figure in Switzerland in 2025, while volume sales are flat. This is mainly attributed to a normalisation effect following two years of stronger sales, which were inspired by the heightened levels of pet ownership during the era of the pandemic.

Value sales of other pet food are expected to increase in 2025, supported by a growing cultural openness towards pet ownership and adoption, as consumers become more receptive to the idea of keeping companion animals. This has resulted in steady growth in the population of small pets like turtles, birds, fish, rabbits, guinea pigs and hamsters. Some consumers are opting for smaller pets as an alternative to larger animals such as cats and dogs, which typically require more space, greater care, a

Sales of other pet food in Sweden are expected to decline slightly in 2025, reflecting a stable or shrinking population of pets such as birds, fish, and small mammals. Compared to the dog and cat food categories, purchasing in this segment is less frequent and more price-sensitive, with consumers typically focused on routine feeding rather than premiumisation. Limited product innovation and constrained shelf space in general retail further contribute to the category’s underperformance. Nonethele

Overall, retail volume sales of other pet food in Finland are expected to increase very marginally over 2025, although a marginal drop in retail current value sales is projected. Nonetheless, the steady presence of niche pet ownership maintains a demand for other pet food. Households keeping fish, birds, small mammals and reptiles continue to drive consistent demand for species-specific food, often requiring tailored nutritional solutions. The category also benefits from stable purchasing patter

Other pet food in Denmark is set to experience a slight decline in retail volume and value sales over 2025 due to a combination of factors. In the post-pandemic era, daily routines have normalised in Denmark and consumer interest in maintaining non-traditional pets like birds and small mammals has waned. The population of other pets in Denmark has also stagnated further limiting demand and sales potential. Inflationary pressures have equally been a compromising factor, as consumers are more cost

Other pet food is expected to see modest current value growth in Vietnam in 2025. Fish are the most popular animals amongst other pets, followed by birds. The growth of the fish population has remained stable over the review period, while the expansion of the bird population has been slower. The growth of the bird population has been challenged by availability, as birds are procured from forested areas and these are controlled by government agencies. The size of the populations of other small pe

Sales of other pet food in Hong Kong increased in 2025, primarily due to the stable populations of birds and small mammals/reptiles. This growth signifies a notable shift in pet ownership preferences, as more individuals and families are opting for these types of pets over traditional larger animals. One of the primary reasons for this trend is the lower level of responsibility required when caring for smaller pets. Unlike larger animals, which often demand significant time, space, and resources

Growth in other pet food current value sales in the Netherlands in 2025 looks set to be modest and substantially lower than in 2024, while volume sales are projected to decline slightly. The downturn mainly reflects the fact that rates of expansion in the country’s pet bird, fish, small mammal and reptile populations have remained sluggish or slowed in recent years. This is partly because busier lifestyles and cost-of-living pressures have discouraged many households from keeping such animals, b

Other pet food looks set to see a slow increase in retail current value terms in Mexico in 2025. Nevertheless, retail volume sales are expected to maintain the slight declining trend seen since 2020, driven by bird food. The demand for other pet food in Mexico has been experiencing a gradual decline as consumers are becoming more conscious of the quality of life they offer their pets. A significant reason behind the decline in demand for pet food for less traditional pets, such as birds and rept

Demand for other pet food in the US continues to experience challenges as pets in this space are increasingly more appealing to hobbyists than first-time pet owners (often families). This shift towards hobbyists, who often have a broader understanding and higher income better disposed to properly care for more exotic pets, has had some positive impact on pet populations. Notably, the more resilient nature of hobbyists, often less inclined to surrender their pets or trade down, has contributed to

Sales of other pet food continue to experience steady growth in current value terms in 2025 driven by the ongoing rise in the populations of birds, fish, small mammals and reptiles. This reflects a continuous trend in pet ownership preferences, with more people opting for these types of pets. The lower level of responsibility associated with caring for smaller pets, which typically require less time, space, and resources compared to dogs and cats makes them appealing options for individuals or f

The rate of growth in retail current value sales of other pet food will accelerate slightly in 2025, with fish food the dominant category and small mammal /reptile food the most dynamic. The other pet population fell sharply in 2022 in the wake of the Russian invasion of Ukraine, and while it rebounded during subsequent years, it will remain well below its pre-war level in 2025. Largely as a result of this, other pet food will continue to underperform cat and dog food in 2025. Moreover, since th

The other pet food category in Turkey faces slower growth in 2025 amid weaker overall demand. Bird food is the largest category by volume, with the number of pet birds in Turkey rising only marginally in 2025. There is a strong tradition of keeping pet birds in Turkey, especially species like canaries and budgerigars, which is supported by urbanisation and the psychological benefits of having birds as pets. Compared to cats and dogs, birds have lower maintenance costs, which makes them an attrac

Sales of other pet food, including bird, fish, mammal, and reptile food, is experiencing modest growth in Greece. The slight increase in volume sales is influenced by the rising trend of creating small, natural ecosystems at home, such as aquariums and terrariums, which gained popularity during and after the COVID-19 pandemic as a way to enhance indoor environments. Pet stores and e-commerce platforms have made it easier to access specialised food for these more unusual pets, contributing to inc

The rate of growth in other pet food will accelerate slightly but remain modest in 2025, underpinned by a rising population of birds, fish and small mammals/reptiles in Ireland. The cost of owning these pets is significantly lower than dogs or cats, and they are more suitable for smaller living spaces and apartments. Thus, many people looking for a pet are likely to prefer a small mammal to a cat or dog. There is growing consumer interest in specialised, premium nutritional products for these pe

As the Year of the Snake progresses, the small mammal/reptile food market is anticipated to experience strong growth. This trend is driven by their association with good fortune and the belief that they are easy to care for. Special pets have unique requirements for their environment, including temperature and light, necessitating attentive care from their owners. Consequently, there is an increasing need for information regarding their specific needs.

Growth in other pet food current value sales in Israel in 2025 looks set to be slower than in 2024, while volume sales are projected to contract for the third year in a row. The downturn is mainly explained by the fact that the country’s pet bird, small mammal and reptile populations are steadily declining. This is partly because the rising cost of living is making people less inclined to keep these types of animals as pets, but also attributable to the increasing tendency of Israelis to instead

The other pet food category in Egypt is experiencing a marked contrast in volume and value sales over 2025. While volume growth remains modest, the category saw a significant surge in value, driven by substantial price increases in the first quarter of the year, due to inflationary pressures and escalating fuel costs. The ownership of birds, fish, and other small mammals/reptiles is low in Egypt when compared with dog and cat ownership. Birds and fish are considered a short-lived experience for

Retail value sales of other pet food are expected to increase in 2025. In New Zealand, the market for specialty pets such as birds, reptiles and small mammals remains relatively stagnant. These pets attract less attention compared to dogs and cats, and the range of related products is notably limited. Strict environmental regulations designed to protect New Zealand’s unique ecosystem restrict the import and breeding of non-native species, limiting market expansion opportunities. The small size o