Sales of other pet food in Sweden are forecast to continue a gentle downward trend over the coming years, largely due to stable or declining populations of birds, fish, and small mammals, and limited product development relative to more dynamic pet categories. These species are often seen as lower-maintenance or secondary pets, with fewer opportunities for emotional bonding and less emphasis on premium feeding.
While overall demand in other pet food remains subdued, e-commerce is expected to play an increasingly important role by enhancing access to specialised and less widely distributed products. Online platforms allow consumers to source specific diets for exotic or niche pets — such as reptiles or tropical fish — as well as premium or larger pack options that may not be stocked in physical stores.
Innovation in Sweden’s other pet food category remains limited overall, but emerging product launches are beginning to reflect growing interest in enrichment and wellbeing, particularly in bird care. Dogman AB has introduced several nature-inspired formats, such as Skalade Solrosfrö (hulled sunflower seeds) and Fröstänger Frukt (fruit-flavoured seed sticks), which offer both nutrition and interactive feeding experiences.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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