Over the forecast period, overall value sales of other pet food are expected to rise robustly, while volume sales will likely remain marginal. As economic conditions in Indonesia gradually recover, unit prices are projected to climb considerably, driven by the category’s niche positioning and specialisation.
Retail e-commerce has the opportunity to expand its share over the forecast period, yet the majority demographic of bird owners - consumers aged 40 and above - remains hesitant to shift away from specialist pet shops and superstores that focus on bird food. These buyers value in-person interactions, exchanging tips and discussing their birds’ chirping abilities, a social experience that e-commerce cannot replicate fully.
High barriers to entry are likely to persist, given the specialised nature of production of other bird food, and subdued business and consumer confidence amid economic uncertainty. While niche innovations likely aesthetic enhancements for ornamental fish and birds may attract dedicated hobbyists, such offerings are unlikely to achieve mass adoption in this consolidated market.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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