The rate of growth in retail constant value sales of other pet food will slow in 2026 and be slightly lower across the forecast period as a whole than in the review period. The population of other pets is likely to be fairly stable, so there will be limited growth in retail volume sales.
E-commerce will continue to grow in popularity as a distribution channel for other pet food at the expense of bricks-and-mortar outlets like pet shops and superstores, due in large part to its unmatched product range, convenience and ease of price comparison. This is also part of a much wider trend, as local consumers become ever-more comfortable shopping online and the country’s online retail infrastructure continues to mature.
New product development in other pet food will continue to focus on health and wellness and tailored solutions. For example, Supreme Petfoods focuses on tailored diets for small mammals and reptiles, enhancing health benefits through ingredients like probiotics.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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