Sales of other pet food are forecast to rise modestly over the next five years. Within this segment, small mammal food is expected to be the most dynamic category, as rabbits, guinea pigs and other small pets become increasingly popular among urban consumers and younger generations.
E-commerce remains a relatively small channel for other pet food. However, it is experiencing double-digit annual growth as companies increasingly invest in improving consumer convenience.
While innovation in other pet food is less advanced compared to the dog and cat food sectors, manufacturers are gradually introducing developments that mirror broader pet care trends. These include nutritionally balanced, species-specific diets for birds, fish, small mammals and reptiles, along with a growing emphasis on natural and organic ingredients.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See all of our definitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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