PepsiCo remains the world’s second largest soft drinks company, with strong positions in carbonates, sports drinks, bottled water, and energy drinks. While mature markets show stagnant volume growth, emerging markets offer inflation-driven value gains. Strategic acquisitions like Poppi reflect a pivot towards functional, low-sugar beverages. Competitive pressure from Coca-Cola and private label brands continues to shape the landscape.

Bottled water in Brazil maintained slow and stable off-trade volume growth in 2024, with sales increasing across all categories. The heatwaves in the country throughout the year led to intensified demand for cold non-alcoholic drinks, including bottled water. In addition, there is growing consumer awareness of health issues related to high levels of sugar and artificial ingredients in soft drinks. This drove some consumers to choose carbonated bottled water rather than carbonates, and players la

In addition to being a key player in its domestic alcoholic drinks market, leading in spirits, Suntory Holdings is the number two player in soft drinks in Japan, holding the top spot in both the RTD tea and bottled water categories. While its international coverage is relatively limited in soft drinks, it has a number of important brands in France and the UK in Europe as well as in Australia and New Zealand.

Bottled water in Estonia has continued its unexpected resurgence in 2024, marking the second consecutive year of significant growth. This upward trajectory has been bolstered by the unusually early and warm summer of 2024, which spurred increased demand for hydration solutions. However, the primary driver behind this sustained growth lies in the growing preference for affordable, high-quality bottled water among consumers in regions where the central supply of tap water is less than ideal. As co

Many local companies in Pakistan, including Kababjees, Bake Parlor, and Sufi Group, have entered bottled water to meet consumer demand as international brands face boycotts, including Aquafina and Nestlé. Mehran Bottlers Private Limited, manufacturers of Pakola water, increased their production capabilities following a surge in demand for bottled water. Certain UAE-based water brands like Mai Dubai and Al Ain have increased their marketing activities by advertising on billboards and social media

Off-trade volume sales of bottled water continue to exhibit steady growth in 2024. A growing focus on water consumption, combined with Uzbekistan’s hot climate and increasing population, continued to positively impact bottled water.

Bottled water in Serbia is recording stable volume off-trade growth in 2024, driven by increasing health consciousness. Functional bottled water is witnessing the fastest volume growth, albeit from a small base, due to the expansion of both products and players in the category. With the recovery of the foodservice industry and increasingly busy lifestyles which encourage on-the-go consumption, on-trade sales of bottled water are experiencing higher growth than off-trade in the year.

In a significant development within Israel’s bottled water market, Eden announced a 5.8% price increase in June 2023, attributing it to rising costs of raw materials and local supplier pricing. IBBL similarly raised its prices, with the changes taking effect in May 2024. Neviot followed with a 5% increase, while Tempo announced a hike of up to 9% for its water and seltzer products during the same period. These price adjustments highlight the ongoing impact of rising production costs on Israel’s

The tap water is of good quality in Slovenia, with many consumers choosing to drink it rather than buying bottled water. Major floods hit Slovenia again in the summer and second half of 2024, with a significant impact on the country’s economy due to the damage on infrastructure and businesses. Flash floods and landslides were caused by heavy rainfall, affecting nearly half of the country. Although not as critical as in 2023, many consumers faced drinking water shortages, driving demand for still

Bottled water registered healthy volume growth in Kenya in 2024. Bottled water is seen as a necessity, as there is limited access to safe drinking water in many parts of the country, and this continued to support volume sales. As such, still bottled accounted for most volume sales and also registered the highest volume growth, as it is used for several functions, including washing food, as well as hydration. That being said, there is also growing demand for more premium offerings. Though still n

After several years of robust growth in both value and volume terms, bottled water in Tunisia has experienced a notable decline starting in 2023, which has continued into 2024. This downturn is not attributed to a reduction in consumer demand but rather to a series of operational and regulatory challenges. Technical difficulties faced by bottled water manufacturers, such as recurring electricity shortages during production cycles, have significantly disrupted output. Additionally, restrictions i

After carbonates, bottled water is Dominican Republic’s most popular soft drink. It registered healthy volume growth in 2024, surpassing the growth of carbonates, as more consumers switch to soft drinks with a healthier profile and consumers become increasingly conscious of the need to remain hydrated. Volume growth was even higher through on trade channels, partly supported by increasing numbers of tourists. Still purified bottled water is the most popular product, as it is the most affordable.

Bottled water in Canada registered relatively stable growth in 2024, but it faces strong competition from other categories as consumer awareness regarding optimal hydration grows. Rising health consciousness has resulted in many consumers adopting healthier lifestyles which incorporates exercise and gym memberships. These consumers are looking for drinks that not only quench the thirst but also provide them with nutrients and electrolytes to fulfil hydration. Consequently, a growing number of co

Despite a fluctuating performance over the review period, demand for bottled water in South Africa remains above pre-pandemic levels in 2024. A major driving factor is declining tap water quality, caused by municipal water supply challenges, including inconsistent water supply, along with concerns over contamination. Subsequently, many local consumers rely on bottled water for drinking, but notably for cooking purposes as well. This trend is particularly evident in rural, as well as urban areas

Bottled water in India is expected to maintain dynamic growth by all measures in 2024, with double-digit increases in sales both on-trade and off-trade, in both volume and current value terms. The ongoing growth in demand for bottled water in India can primarily be attributed to two factors: the scarcity of clean drinking water, and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water, highlighting the urgent need for alternative s

In 2024, bottled water in Lithuania continued to see a resurgence following challenges to retail volume growth across the review period. In 2024, sales showcased growth for the second consecutive year, marking a positive trend for the category. This recovery can largely be attributed to more optimistic consumer sentiment, in addition to a particularly long and warm summer in 2024. The summer season, which effectively began in May and lasted until the end of September, provided the ideal conditio

Bottled water in Uruguay has experienced a notable contraction in 2024, primarily due to the residual effects of the 2023 tap water crisis. During the first quarter of 2024, consumer distrust of tap water persisted, sustaining higher demand for bottled water. However, as confidence in the safety of tap water gradually returned over the year, sales of mineral and purified bottled water declined sharply, with off-trade volume sales falling by nearly 20%. The competitive landscape intensified as ma

Bottled water remains a priority for Guatemalans in 2024, especially in its purified still water format. Whilst retail volume growth was conservative in the year, this is attributable to its already high penetration rate as is regularly purchased by a considerable part of the population due to the limited supply of public drinking water. According to reports from the Planet Water Foundation based on data from the UN, in 2023, nearly 44% of the Guatemalan population lacked access to a safe water

Bottled water in the US is set to see low off-trade volume growth in 2024, along with stronger current value growth. Nevertheless, some categories are expected to see better performances. For instance, sparkling flavoured bottled water has been growing dynamically, and is expected to continue to experience solid off-trade volume growth in 2024, as it has emerged as a compelling alternative to traditional soft drinks. In the US, this category has outstripped still flavoured bottled water in both

Bottled water is expected to register positive volume growth in 2024 in Kazakhstan. An easing of inflation, as well as continuing population growth, supports volume sales. However, the main factor driving volume sales is poor water quality, particularly in rural areas, and occasional water outages.

Bottled water in Morocco has experienced rapid expansion in 2024, propelled by four key factors. First, the category has been growing from a relatively low base, which has provided substantial room for further development. Second, ongoing drought conditions and the low quality of tap water, particularly in coastal cities dependent on desalination plants, have led more consumers to rely on bottled water for their daily needs. Third, the country has faced an exceptionally hot climate in the last t

Despite significant improvements in tap water quality across most regions of North Macedonia, ongoing concerns about environmental pollution and potential contamination have continued to bolster the appeal of bottled water in 2024. These concerns have been exacerbated by health-conscious consumers seeking alternatives to sugary beverages, aligning with broader health and wellness trends. Additionally, the prolonged and extreme summer heat, with temperatures exceeding 35 degrees Celsius for nearl

Costa Ricans are becoming increasingly health-conscious in 2024, particularly among middle- and upper-income groups. As consumers transition away from diet sodas, they are seeking alternatives that align with their wellness goals. Bottled water has become a popular choice, not only as a healthier option during meals and snacks but also as a versatile substitute for traditional beverages. Additionally, the rising interest in flavoured and carbonated waters highlights the ongoing shift towards pro

Bottled water in Georgia has continued to exhibit mid-single-digit growth in 2024, reflecting a steady rise in consumer demand. While still bottled water remains the dominant category, flavoured still bottled water has shown promising growth, albeit from a relatively small base, as its assortment expands. Locally produced bottled water has also experienced an increase in export volumes as Georgian businesses persist in their efforts to diversify export markets. These trends underscore the catego