According to local government figures, between 2020 and 2023, around 4,400 projects were undertaken with an estimated investment of GTQ6,572 million in an attempt to improve the drinking water supply in the country. However, despite these initiatives, the quality and availability of this essential resource remain insufficient.
Although certain niche consumer groups with a greater purchasing power are willing to pay a higher price for products associated with health benefits, the supply of functional bottled water in the country remains very limited. Among the few options available is carbonated Ice Water, which claims to contain vitamins, antioxidants and no added sugar.
Flavoured waters are positioning themselves as a healthier option to juice drinks and non-cola carbonates. They offer a variety of fruit flavours, including strawberry, lemon, and hibiscus, and are promoting themselves as sugar-free or zero-calorie alternatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bottled Water industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!