Bottled water in Georgia is forecasted to maintain stable volume sales growth over the coming years, accompanied by higher value growth driven by price increases. The recovering tourism sector is expected to stimulate bottled water consumption, particularly in on-the-go formats.
The flavoured bottled water category is anticipated to witness the fastest volume growth during the forecast period. This growth is expected to be spurred by active product innovation from leading players and the increasing consumer preference for healthier soft drink alternatives.
Product innovation is forecasted to play a critical role in sustaining consumer interest in bottled water brands, driving both brand loyalty and sales. Competition within modern retail is expected to intensify further, particularly regarding pricing strategies.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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