Functional bottled water is set to continue to register the fastest off-trade volume and value growth over the forecast period. Functional bottled water is proving popular among athletes and fitness enthusiasts, as they seek products that support hydration and offer additional benefits tailored to their needs.
As in 2023, still natural mineral bottled water is projected to see the second-fastest off-trade volume and value CAGRs over the forecast period. A shift in consumer needs and preferences and market dynamics are informing changes in demand among the different bottled water categories.
Still spring bottled water is projected to continue to see the fastest volume sales growth in foodservice over the forecast period. Still spring bottled water is sourced from natural springs, which affords an image of purity and freshness.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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