For as long as South Africa experiences challenges in access to reliable drinking water, local consumers will retain an interest in bottled water. The compounding factors, such as scheduled power outages, affect tap water supply across different regions.
South Africa’s government has decided to postpone its further increase of the sugar tax (or Health Promotion Levy) until 2025. However, historical impacts of this tax have already taken effect.
Private label is likely to gain further off-trade volume share over the forecast period, as consumers’ budgets remain constrained. While a further increase in the sugar tax has been postponed, inflation continues to impact consumers’ purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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