The future performance of Tunisia's bottled water industry is intricately tied to governmental policies and regulatory decisions. While the sector has traditionally been a strong performer, recent production constraints mandated by the Ministry of Health have posed significant obstacles.
Despite current challenges, bottled water sales are projected to witness steady growth over the forecast period. Increasing consumer reliance on bottled water, driven by the deteriorating quality of tap water in many regions, will be a key growth driver.
Rising prices pose a significant challenge to the bottled water market over the coming years. The sharp price increases observed in 2023 and 2024 have been driven by shortages resulting from government-imposed production limits and increasing pressure on natural water reserves.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See all of our definitionsThis report originates from Passport, our Bottled Water research and analysis database.
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