The forecast for wound care indicates modest but stable volume sales growth, stemming from its mature status and limited growth potential. Consumers are expected to increase their outdoor activities, travel, and engage in sports, which will likely drive demand for wound care products throughout the forecast period.
The Georgian market is anticipated to see a rise in the availability of convenient products. As a result, companies are expected to enhance the presence of water-resistant and multi-purpose items, along with products tailored for sensitive skin, which will gain traction as demand increases.
Leading players are expected to retain their market positions, bolstered by their wide assortment of products, extensive presence across retail channels and regular introduction of new items. Price-based competition is anticipated to intensify during the forecast period.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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