Wound care is expected to witness decline in both retail volume and constant value terms over the forecast period. The negative outlook in volume is mainly due to maturity and population decline in Hungary, though it is also likely the cost-of-living crisis will continue to subdue demand for some time.
Wound care is a mature category overall where there is limited volume growth opportunities. A general lack of product innovation and development in gauze, tape and other wound care will result in declining sales.
The widespread distribution of pharmacies in Hungary and the expansion of branches across the country will support sales of wound care in this channel. Not only are consumers familiar with shopping for wound care in pharmacies, but these retailers run a high number of wound care promotions in their stores which attracts consumers.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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