Wound care is a highly mature category and is, as such, expected to register a stable performance over the forecast period, while being boosted in value terms by an ageing population and frequent participation in outdoor activities and sports, which is set to boost the demand for more advanced products. As mentioned above, participation in outdoor activities and adventure sports is a cornerstone of life in Norway and Norwegians of all ages are very keen on spending as much time as possible in the great outdoors.
As with other OTC consumer health categories, there has been significant growth in online sales of wound care products in Norway. The e-commerce channel is making it easier for consumers to access a wide variety of wound care options, including niche and advanced products that might not be available in local pharmacies.
The pharmacy channel, which accounts for a large share of sales in wound care, is seeing a certain degree of innovation and competition, especially in relation to rising demand for more advanced products. Meanwhile, the also considerable grocery channel is heavily dominated by Orkla and its Salvequick and Norgesplaster brands, which are also present in pharmacies.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See all of our definitionsThis report originates from Passport, our Wound Care research and analysis database.
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